Lt. Governor Pinnell And Service Oklahoma Announce New License Plate Design
FOR IMMEDIATE RELEASE
CONTACT:
Mariah Carter – Office of the Lt. Governor, Design inquiries
Email: Mariah.Carter@ltgov.ok.gov
Britnee Joyner – Service Oklahoma, Implementation inquiries
Email: Britnee.Joyner@service.ok.gov
OKLAHOMA CITY — Lieutenant Governor Matt Pinnell and Service Oklahoma today unveiled the new standard issue license plate design, called the Iconic Oklahoma Plate. The new plate will be in circulation beginning September 1, 2024.
“It’s great to finally unveil the Iconic Oklahoma Plate design, which honors and highlights our truly iconic state,” said Lt. Governor Matt Pinnell. “Using color and intentional symbology, this design pays tribute to Oklahoma’s culture and history, nodding to iconic landmarks, our original flag, state animals, and more. This design celebrates much of what makes Oklahoma unique, and I am excited to see it out on the road.”
The Iconic Oklahoma Plate promotes Oklahoma’s updated brand including its logo, wordmark, and tagline, “Imagine That.” The red, white, and blue 46-star icon pay homage to Oklahoma’s original state flag. The original state flag plate is among the ten most popular specialty license plates in Oklahoma. The hand-drawn landmarks and popular symbols represent all regions of Oklahoma, including:
- Skydance Bridge
- Oklahoma City Memorial
- Route 66
- Sacred Rain Arrow Statue
- Wind Turbine
- Waving Wheat
- American Bison, the state mammal
- Red-tailed Hawk, the state raptor
- Golden Driller, the state monument
The plate was designed by Freestyle Creative, a marketing and advertising firm based in Oklahoma City.
Beginning September 1, 2024, all 240 licensed operators in the state will begin issuing the Iconic Oklahoma Plate for newly purchased vehicles in Oklahoma. Unlike previous plate redesigns, Oklahomans will not automatically receive the newly designed plate. Oklahomans wishing to upgrade to the Iconic Oklahoma Plate can do so by paying a $4 plate replacement fee during their vehicle registration renewal at their local licensed operator.
“Service Oklahoma is excited to roll out the Iconic Oklahoma Plate statewide this September,” said Service Oklahoma CEO Jay Doyle. “For those purchasing a vehicle, the new plate will automatically be issued during the vehicle registration process. Oklahomans wishing to replace their current license plate with the Iconic Oklahoma Plate will also have the option to do so at any time.”
Using feedback from the public, the Oklahoma Tourism and Recreation Department helped select the finalized license plate design.
“I’m honored to have worked with Lt. Governor Pinnell on this project that was inspired by our state’s unique past and the moment we are in now with so many opportunities ahead to showcase our beautiful state,” said Shelley Zumwalt, Executive Director of the Oklahoma Tourism and Recreation Department. “A license plate is a small piece of real estate to tell Oklahoma’s story, and by incorporating elements of the state’s original flag with iconic tourist attractions, we give a nod to the past while welcoming visitors to be a part of our future.”
"The new design perfectly captures Oklahoma's history and our most iconic landmarks,” said Governor Kevin Stitt. “No matter where you drive in America, everyone will see Oklahoma's unique identity in an awesome way. I can't wait to see them out on the roads, and I hope Oklahomans are proud to display this new design.”
The Oklahoma Department of Corrections Correctional Industries is producing the new license plates. The plates are reverse printed on white reflective stock, which allows the numbers to remain reflective, enhancing public safety. Each plate is quality checked to ensure the best product for Oklahomans. OCI has produced license plates since 1982.
Oklahomans can learn more about the vehicle registration process at service.ok.gov.
